I designed this watch and the identity after getting inspired by the collaboration of Nike and Apple. Being a watch aficionado, I thought it would be nice to design a “Smartband”. In theory, the Smartband would be able to do things like controlling your iPod, monitor your heart rate, and the normal digital watch functions in a colorful touch screen display.

My research was also directed towards companies like Nike and Apple because they have a large group of followers with the same or similar interests. I wanted to appeal to a large group of people, and also look modern. Aside from the logo and magazine advertisements, I also created a 30 second commercial for the Smartband chronometer.