This poster was a personal project created for the Florida Blood Centers, a local blood bank. My objective for this project was to create an ad that promoted donating blood while appealing to a youthful culture. My intent was to accomplish this without scaring the target market away. I did this by trying to show the positive that came with donating blood.

In my research for this ad, I looked for reasons for why people chose to donate their blood in the first place. I noticed that the main reason was as simple as doing a good deed. I also noticed that the other advertisements for blood banks took a very serious approach, which makes sense given the context, but I believe that too much seriousness would scare people into neglecting the ad.